Why do we process personal data?
We are area developers and our aim is to create living environments. Of course we are a commercial business, but we see ourselves primarily as a business with a social duty, with ideals that are not just commercial and economic in nature. We are keen to share the experience and knowledge that we acquire in the countries where we operate, about what we do, about developments in the various residential markets and about consumers' preferences for living. We process personal data so that we can share this knowledge with you effectively. In so doing, we take privacy very seriously and do everything we can to comply with current legislation and regulations.
Who is responsible for the processing of personal data?
BPD Europe is responsible for the processing of personal data.
Whose personal data do we process?
We process personal data relating to people with whom we have, have already had or wish to form a relationship:
- visitors to websites and social media channels;
- interested people who subscribe for our newsletter and magazine.
What rules apply to the processing of personal data?
In the Netherlands, we are bound by the provisions of the General Data Protection Regulation (GDPR) when processing personal data. We maintain a register that the Dutch Data Protection Authority can inspect at any time. Also, we only process personal data when we can satisfy one or more of the following conditions:
- we hold your consent;
- we have a legitimate interest;
- we have to satisfy a legal obligation.
What rights do you have as regards the processing of personal data?
If we process your personal data, you have the following rights.
- access your personal data (Article 12(b) of the GDPR);
- have your personal data rectified if that is incorrect (Article 12(b), GDPR);
- have your personal data deleted if there are reasons for doing so (Article 12(b), GDPR);
- object to the processing of your personal data (Article 12(b), GDPR);
- object to any transfer of your personal data (Article 12(b), GDPR);
- requisition your personal data so that it can be transferred (data portability, Article 20 of the GDPR);
- submit a request to be completely forgotten (right to be forgotten, Article 17 of the GDPR);
- submit a request for your personal data not to be processed temporarily because it is incorrect or because it is no longer necessary or because the processing is illegal (Articles 18 and 21, GDPR);
- submit a request to have the matter looked at by a person if decisions are being made entirely on the basis of computerised data (Article 22, GDPR).
You have the facility for managing your own personal data. When you sign up for our newsletter or magazine, we will create a personal account for you. You can reach your personal account via "My profile" in the footer on our Dutch or German website or by clicking on "My profile" in the footer of our newsletters. In this environment you can view, modify or delete your data yourself.
If you do not have an account or no longer have access to your account, you can request an overview of your personal data via [email protected]. We will always confirm your identity before sending you the summary. If you ask us to do so, we can then adjust or delete the data.
How do we process personal data?
You will find information on our website about our knowledge of area development and about the areas that we are developing. We measure the use of our website so that we can continually improve this information. For instance, we process data about the number of pages that are visited and how long people stay on them. Also, surfing and clicking behaviour give us an indication of the topics that are generating most interest. We have more to say about this on our cookie page.
If you subscribe for our newsletter, we use your email address to send the newsletters to you. We measure reading behaviour for the newsletters and the traffic from newsletters to our website. This allows us to keep continually improving the information we provide. You may cancel your subscription for a newsletter at any time. It is also possible to have your data removed from our systems. You can cancel your subscription for the newsletter or have your data removed from our systems via your personal account on our website or by choosing "Unsubscribe" in the footer of the newsletters.
We measure the traffic to and from social media platforms such as Facebook, Twitter and LinkedIn. We do so in order to keep improving the information we provide via the various channels. Via LinkedIn you can also register for our newsletter or magazine using pre-filled forms.
If you subscribe to receive magazines from us, we will use your address data to send these magazines to you. You may cancel your subscription for our magazines at any time via your personal account.
Photography and video
We regularly record events and publish details about them in the media. If we invite you to one of these events, it may be that photos or videos of it could be used for articles, social media or our websites. We pay a great deal of attention to the protection of individuals' privacy on any images that we use. We are not responsible for recordings and publications made by journalists.
When you sign up for our newsletter or our magazine, we will create a personal account for you. You can reach your personal account via "My profile" in the footer on our Dutch or German website or by clicking on "My profile" in the footer of our newsletters. In this environment you can view, modify or delete your data yourself.
We are obliged to collect certain data in order to comply with national and international legislation and regulations. This means that we may be obliged to pass data to a government body or supervisory agency.
How do we deal with personal data?
We process personal data carefully and do not retain data for any longer than is necessary. The data is only processed by employees who need access to it for the purpose of their jobs. They are bound by a confidentiality obligation. We only use personal data for the agreed purposes. It can happen that certain purposes are so closely connected that be might re-use personal data. We will ask for your consent before doing any more with the data.
How do we go about sharing personal data with third parties?
We sometimes engage third parties for the purpose of processing personal data. They might include printers or other parties that provide support to our business or for the services we provide. These could, for instance, include estate agents, contractors, our shareholder Rabobank, agents, financial institutions and suppliers of domestic products. We only work alongside other parties who have demonstrated to us that they have adopted appropriate security measures and that they can guarantee confidentiality. Also, for this type of collaborative venture, we enter into processing agreements that describe the arrangements.
How long do we retain personal data?
The length of time for which we retain personal data depends on the relationship between you and BPD. Have you subscribed for the newsletter or our magazine? If so, we will retain your data until you cancel your subscription. You can do this via your personal account on our website or via the 'Unsubscribe' link in the newsletter. If you remain subscribed, we will ask after 10 years whether you still wish to receive the newsletter and/or the magazine. If you do not reply, we will then delete your data.
How do we secure personal data?
We use appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, full or partial loss, deletion or unauthorised access by third parties. Our security measures are subject to continuous improvement as technological developments advance.
Where to turn to if you have any questions?
If you have a question or wish to submit a complaint, please send an email to [email protected]. You may also contact the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
Changes to this Privacy statement
We reserve the right to change this Privacy statement, if necessary, and to publish it on our website. The updated Privacy statement will become effective upon publication, subject to applicable law. If we have already collected information about you that is affected by the change and/or is subject to a legal information obligation, we will also notify you of any significant changes to our data protection statement.
This Privacy statement was last amended on June 25, 2021 and is subject to an annual review.